REC · Service 01
Strategic communications and PR in Rwanda
Strategies, messaging frameworks, campaign concepts, content planning, executive communications, donor visibility and public-engagement materials.
Based in Kigali, Rwanda, working across Africa.
In short
TrueStory Africa is a strategic communications and public relations (PR) firm and consultancy in Kigali, Rwanda. We work as the communications team for governments, UN agencies, NGOs and companies: communication strategies and plans, messaging frameworks, advocacy and behaviour change campaigns, donor visibility, stakeholder engagement and executive communications for health, education, agriculture and climate programmes. We take assignments across East Africa, including Kenya, Uganda, Tanzania, Burundi and the DRC. We also produce documentation and content for social and behaviour change communication (SBCC) campaigns, such as the Hafiyawe positive parenting campaign with MIGEPROF, RBA and UNICEF in Musanze.
Clients often ask us for
A communication strategy or plan (we share a simple strategy template with your team), a messaging framework, donor visibility that meets EU and UN visibility guidelines and requirements, press releases and media relations, public awareness and community mobilisation campaigns, social and behaviour change communication (SBC and SBCC) consultancy, crisis communication support, communications for World Bank-funded projects, and an outsourced communications team on retainer. We work as communications consultants to UN agencies, NGOs, ministries and businesses, and help organisations communicate their impact clearly.
In the field
From our recent work
01 · Who it is for
Built for the people who commission it
- Ministries and public agencies
- UN agencies and development partners
- NGOs and foundations
- Companies with a public mission
02 · What clients can expect
What every client gets
- Clear briefing
- Professional field conduct
- Respect for consent and context
- One consistent look
- Organised file delivery
- Every caption and fact checked
- Files ready to publish
- Subtitles and social formats on request
Google reviews
Rated 5.0 by our clients on Google
Verbatim reviews from our Google Business Profile.
Read all reviews on GoogleLet’s plan something similar
Share your dates, location and goals. We will reply within a few hours and send a clear written quote within two working days.
- 01Your brief
- 02A short call
- 03Written quote
No work starts until you approve the quote.
Or email hello@truestoryafrica.com · +250 780 355 911
Trusted by UNICEF, WHO, UNESCO, UNAIDS, ILO, JICA and Rwanda’s Ministry of Health
03 · The TrueStory process
From first conversation to final delivery
- 01
Discover
We study the brief: the audience, the message and where the content will be used.
- 02
Connect
We meet partners and communities and secure consent before we film.
- 03
Create
We photograph, film, interview and write on location.
- 04
Refine
We edit, grade colour, mix sound, write captions and check facts.
- 05
Deliver
Named, organised files delivered on the agreed date, ready for reports, websites and media.
04 · Selected work
See it in practice
- Africa CEO Forum, Kigali 2026
- National Diversion Framework launch
- Case study: UNICEF Rwanda, education
Related services
05 · Questions
Questions people ask
Can you work with our own communications team?
Yes. We can support your team, cover a gap for a few months, or lead one campaign from start to finish.
Which languages do you work in?
English, French and Kinyarwanda.
How long does a strategy take?
It depends on the size of the programme. We agree the timeline and the steps in the written quote.
What does a communication strategy include?
Your goals and audiences, key messages, the channels and content for each audience, a timeline and the way you will measure results. It is written so your team can use it every day.
Do you also produce the content?
Yes. The same team writes, photographs and films, so the strategy becomes stories, videos and posts without handing over to another agency.
Can you help with donor visibility rules?
Yes. We plan visibility to meet donor and partner requirements, including logos and acknowledgements, and check every product against them before it goes out.
Do you work with government institutions?
Yes. We work within government and United Nations protocol, branding and approval procedures, with written consent from every person we photograph or film.
Can you support a launch or an international day?
Yes. We plan the message, produce the content in advance and cover the day itself, with a first selection of photos the same day.
How much does a communication strategy cost?
It depends on the scope, the number of days and the locations. Send a short brief and you will receive a clear written quote within two working days. No work starts before you approve it.
How do we start working with you?
Send a brief through the website, WhatsApp or email. We reply within a few hours, agree the goals on a short call, then send the scope, timeline and price in writing.
Another question? Ask us on WhatsApp
Work with us
Ways to work with us
- 01
Fixed-scope projects
A film, photo story, report or campaign with a defined brief, timeline and deliverables.
- 02
Monthly or quarterly retainers
A dedicated storytelling partner for ongoing content, visibility and social media.
- 03
Framework agreements
Call-off support for organisations with recurring documentation needs.
- 04
Event & campaign packages
Conferences, launches and campaigns covered from start to finish, with edited photos shared live, session by session.
- 05
Local production support
Research, locations, crews and logistics for international agencies filming in Rwanda.