Insights

01

Photography

In-depth guideProfessional photography in Rwanda: a complete guide for organisations

• How to choose a photography company in Rwanda
• How to organise a photo library your whole team can use
• Professional headshots for organisations: how to plan a shoot
• How to create a photo story that moves people
• Photographing children ethically: a guide for organisations
• Who owns the photos? Copyright and image rights explained
• Writing photo captions: the five Ws and the ethics
• How to brief a photographer: what to send before the shoot
• Product photography for small businesses: a practical guide
• Photo editing ethics: what you can and cannot change
• Stock photos or original photography? How to decide

02

Videography & video production

In-depth guideThe complete guide to hiring a video production company in Rwanda and Africa

• How to hire a video production company: questions to ask
• How long does video production take? A realistic timeline
• Subtitling and translating video for multilingual audiences
• Music licensing for video: how to use music legally
• Explainer videos: animation or live action?
• Recording good audio for interviews: why sound matters most

03

Documentary production

In-depth guideDocumentary production in Rwanda and Africa: a complete guide for organisations

• How to choose a documentary production company in Rwanda
• How to write a video script for a short documentary
• How to interview people on camera: a practical guide
• Testimonial videos: how to make them honest and powerful
• Planning a documentary shoot: a pre-production checklist
• Film distribution: how to get your documentary seen

04

Conference & event coverage

In-depth guideConference photography and videography in Rwanda: a complete guide for international events

• Conference and event coverage: a complete guide for international summits
• Event photography shot list for conferences and summits
• How to livestream an event without the stress
• Event highlight videos: how to plan a same-day edit
• Hybrid events: how to make remote attendees feel present
• Filming and photographing events at BK Arena: what organisers need to know
• Event photography and video at Kigali Convention Centre: a planning guide
• What to send us before your event: a short checklist
• How to get media coverage for your conference in Kigali
• Summit communications plan: before, during and after the event

05

NGO, UN & development storytelling

In-depth guideStorytelling for NGOs and development partners in Africa: a complete guide

• How NGOs can tell stories without exploiting vulnerable communities
• How organisations can measure the impact of storytelling
• Informed consent for photos and video: what organisations need to know
• How to write a human-interest story for donors and the public
• How to write a case study that shows real change
• Safeguarding in media production: protecting people on shoots
• Turning monitoring data into stories people remember
• Participatory video: when communities hold the camera
• NGO video production in Rwanda: field documentation and consent
• What is impact storytelling, and why do donors trust it?
• How to show programme results with real people, not just numbers

06

Strategic communications

In-depth guideStrategic communications in Rwanda and Africa: a practical guide for organisations

• How to write a communication strategy for an NGO
• Behaviour change communication: what works in campaigns
• How to write a press release journalists will use
• Preparing for a media interview: a guide for spokespeople
• Crisis communication plan: how to prepare before it happens
• How to run a press conference journalists attend
• Key messages and the message house: a simple method
• Stakeholder mapping for communications: who needs to hear what
• Advocacy communications: how to plan a campaign for change
• Internal communications: keeping staff informed and engaged
• Risk communication and community engagement explained
• Media monitoring: how to track what is said about you
• Media relations: building trust with journalists
• How to get your organisation into Rwandan media
• Agency or freelancer? How to decide for your next event or film
• How to write a terms of reference for a documentary or photo assignment

07

Content & editorial

In-depth guideContent and editorial services: a guide for organisations in Rwanda and Africa

• Accessible communications: captions, alt text and readable reports
• Writing for the web: how to write pages people read
• How to write a speech people remember
• How to write an op-ed that gets published
• Plain language: how to write so everyone understands
• How to create an editorial style guide for your organisation
• Proofreading and editing: a checklist before you publish
• Storytelling structures that work for organisations
• How to write headlines that work online and in print
• Podcasting for organisations: is it worth it and how to start

08

Digital campaigns & social media

In-depth guideDigital campaigns and social media for organisations in Rwanda: a practical guide

• Social media carousels: how to plan posts people actually swipe
• Video for social media: formats, lengths and captions that work
• Social media strategy for NGOs: a step-by-step plan
• Social media metrics that matter (and the ones that do not)
• LinkedIn for organisations: how to build a Page people follow
• Email newsletters that people open: a guide for organisations
• One story, every format: how to repurpose content
• Instagram for organisations: what works in feed, Reels and Stories
• WhatsApp for organisations: Channels, Communities and Business
• YouTube for organisations: building a channel people use
• TikTok for organisations: should you be there?
• Social media policy for staff: a practical template
• Working with influencers and creators responsibly
• Paid social media advertising: the basics for organisations
• SEO basics: how to help people find your organisation online
• Digital campaign planning: from idea to results
• Made in Rwanda: how manufacturers can tell their story

09

Filming in Rwanda

In-depth guideFilming in Rwanda: a guide for international production teams

• Drone filming in Rwanda: rules, permits and good practice
• Location scouting in Rwanda: planning where to film
• The best time to film in Rwanda: seasons, light and calendar
• Working with a fixer in Rwanda: what they do and how to choose
• Hiring a local crew in Rwanda: what to expect
• Rwanda filming permit: step by step

10

Hiring the right partner

In-depth guideHow to hire a communications and production partner in Africa: a buyer’s guide

• Photography, video or documentary: which does your organisation need?
• How to write a creative brief for a film or photo shoot
• How to choose a communications agency in Rwanda: 12 questions to ask
• How to choose an event photographer and videographer in Kigali
• What a good video production quote should include

11

Perspectives

In-depth guideThe future of documentary storytelling in Africa

In preparation

12

Across Rwanda

In-depth guidePhotography and video across Rwanda: a guide to working in all four provinces and the City of Kigali

• Multilingual communications in Rwanda: Kinyarwanda, English, French and Swahili

13

East Africa

In-depth guideVideo production across East Africa: one team for Rwanda, Kenya, Tanzania, Uganda and Burundi

• Filming in East Africa: permits, accreditation and drone rules in all eight EAC countries

14

Across Africa

In-depth guideWorking across Africa: how one production team can cover many countries

In preparation

15

Graphic design & publications

In-depth guideDesigning reports, data and publications people read: a guide for organisations

• How to design an annual report people actually read
• Impact reports: how to show results donors trust
• Infographic design for NGOs: a practical guide
• Data visualisation that tells the truth: charts for development reports
• How to write and design a one-pager
• How to write and design a policy brief decision-makers read
• What to put in a company profile, and how to design it
• Pitch deck structure for funders and partners
• Brand identity essentials for NGOs and growing organisations
• Donor visibility and co-branding: getting partner logos right
• Event branding and signage: banners, backdrops and screens
• Presentation design: slides that support the speaker
• Typography for reports: choosing and setting type
• Choosing colours for brands, reports and charts
• How to brief a graphic designer and get what you need
• Print production: getting files ready for the printer
• Maps in reports: designing maps that inform