REC · Service 08
Graphic design and publications in Kigali
Annual reports, infographics, social media carousels, company profiles, brand identity, event materials and motion graphics, designed around real photos and checked facts.
Based in Kigali, Rwanda, working across Africa.
In short
TrueStory Africa designs the documents and graphics organisations use to report, explain and persuade: annual and donor reports, infographics and data visualisation, social media carousels, company profiles and capability statements, brand identity and event materials. The same team writes, photographs and designs, so every layout is built on real photos and checked facts, in English, French and Kinyarwanda.
Clients often ask us for
Annual reports and donor reports, results and impact infographics, one-page fact sheets and policy briefs, social media carousels and campaign graphics, company profiles and capability statements for tenders, brand guidelines, templates and stationery, event branding such as backdrops, banners, badges and programmes, and print-ready files checked before they go to the printer.
01 · Selected design work
Made to be read
Annual reports
Year-in-review and donor reports that lead with results, people and photos, not walls of text.
Infographics & data
Rules, results and numbers turned into one page people understand at a glance.
Social media carousels
A report or guide turned into a few clear slides people swipe through and share.
Company profiles
Profiles and capability statements that buyers and procurement teams can approve quickly.
Brand identity
Logos, stationery, templates and guidelines that keep every product consistent.
Photo stories & layouts
Field stories and photo essays designed for print, web and email.
All examples are TrueStory Africa’s own work. Client work is shared on request, with the client’s permission.
02 · Design services
Find the right service
- Annual report design
- Impact and sustainability report design
- Infographic design
- Data visualization services
- One-pager and fact sheet design
- Policy brief and research report design
- Company profile and capability statement design
- Pitch deck and presentation design
- Social media carousel design
- Brand identity design
02 · Brand, motion & digital
Brand, campaign and digital design
Alongside reports and publications, our design team creates the brands, campaigns, animation and digital products organisations rely on every day. Every project starts with a clear brief, is built with you at each step and ends with organised files your team can use straight away.
- 01
Motion graphics and animated explainers
Movement holds attention and makes complex ideas simple. We animate your message for films, social media, presentations and event screens.
Includes- Explainer and awareness animations
- Animated infographics and data stories
- Logo animations, titles and lower thirds
- Short loops for social media and event screens
- 02
Brand strategy and rebranding
A strong brand starts with knowing what you stand for. We define your position and messages, then build an identity that expresses them everywhere.
Includes- Brand audit and positioning
- Key messages and tone of voice
- Logo, colours, typography and imagery
- Brand guidelines and rollout plan
- 03
Website, app and dashboard design
Clear, accessible screens that people enjoy using. We design the interface and hand over files your developers can build from directly.
Includes- Website and landing page design
- App and dashboard interfaces
- Design systems and components in Figma
- Clickable prototypes for testing
- 04
Campaign and advertising creative
One strong idea, carried across every channel. We develop the concept and key visuals, then adapt them for each format and audience.
Includes- Campaign concepts and key visuals
- Billboards, posters and print adverts
- Digital and social media adverts
- Art direction for photo and TV shoots
- 05
Event and launch branding
Your event looks the same from the invitation to the stage. We design every item together with the event film and photos.
Includes- Invitations, programmes and badges
- Stage backdrops and screen graphics
- Banners, roll-ups and venue signage
- Social media kits for before, during and after
- 06
Signage, wayfinding and 3D visualisation
Signs and spaces that guide people and reflect your brand. 3D mock-ups show you the result before anything is produced.
Includes- Office and building signage
- Project-site and donor-recognition boards
- Exhibition stands and display walls
- 3D mock-ups and print-ready production files
- 07
Manuals, toolkits and training guides
Practical guides laid out so people find what they need quickly, in the office or in the field.
Includes- Training manuals and facilitator guides
- Toolkits and step-by-step guidelines
- Field guides and job aids
- Print and accessible digital versions
- 08
Templates and brand kits for your team
Your team creates on-brand material quickly and consistently, without waiting for a designer.
Includes- Report and document templates
- Slide presentation templates
- Editable social media templates
- Short handover session for your team
03 · One story, every format
Your report, everywhere it matters
Most agencies hand over a PDF. We plan the launch with you: the same photos, facts and messages become the report, a web summary, infographics, social media carousels and a short film, so your results reach people who never open a PDF.
- 01ReportPrint and accessible PDF
- 02Web summaryA page people can share
- 03InfographicsThe key numbers at a glance
- 04CarouselsFive slides per message
- 05Short film60 seconds from the field
04 · Why TrueStory
What makes the difference
| Typical design agency | TrueStory Africa | |
|---|---|---|
| Photos | Stock images or old photos | Our own photos and film from the field, taken with consent |
| Words | You supply the text | We write, edit and check every fact |
| Formats | One PDF | Report, web page, infographics, carousels and film |
| Languages | One language | English, French and Kinyarwanda |
| Context | Designed far from the story | Based in Kigali, working where your programmes are |
05 · Typical timelines
How long it takes
- Infographic or fact sheet3–5 working days
- Social media carousel set3–5 working days
- Company profile or capability statement2–3 weeks
- Annual or donor report4–8 weeks
Counted from final text and data. Every timeline is agreed in writing in the quote.
06 · Who it is for
Built for the people who commission it
- Programmes reporting to donors and boards
- Communications teams with a launch or campaign
- Companies preparing tenders and profiles
- Events that need one consistent look
07 · What clients can expect
What every client gets
- A clear brief and timeline
- Real photos, never stock or AI images
- Every figure checked against its source
- Your brand and donor rules followed
- Readable, accessible layouts
- Print-ready and web-ready files
- Social media sizes on request
- Editable templates on request
Google reviews
Rated 5.0 by our clients on Google
Verbatim reviews from our Google Business Profile.
Read all reviews on GoogleLet’s plan something similar
Share your dates, location and goals. We will reply within a few hours and send a clear written quote within two working days.
- 01Your brief
- 02A short call
- 03Written quote
No work starts until you approve the quote.
Or email hello@truestoryafrica.com · +250 780 355 911
Trusted by UNICEF, WHO, UNESCO, UNAIDS, ILO, JICA and Rwanda’s Ministry of Health
08 · The TrueStory process
From first conversation to final delivery
- 01
Brief
We agree the audience, the message and where the product will be used.
- 02
Structure
We plan the pages or slides and write or edit the text.
- 03
Design
We lay out the content with real photos, clear charts and your brand.
- 04
Check
We check every figure, name and caption with you.
- 05
Deliver
Print-ready PDF, web files and social media sizes, delivered on the agreed date.
09 · Selected work
See it in practice
Related services
10 · Questions
Questions people ask
Can you design our annual report?
Yes. We can write, edit, photograph and design it, or design it from your own text and data.
Do you work with our brand guidelines?
Yes. We follow your logo, colours, fonts and donor visibility rules, and check every page against them.
Can you turn our data into infographics?
Yes. Send the data or the report. We pick the numbers that matter and design them so they are easy to read and correctly sourced.
Do you design for social media?
Yes. Carousels, quote cards, event graphics and short animations, sized for Instagram, LinkedIn, Facebook and X.
Can you animate infographics?
Yes. We make short motion graphics and animated charts for social media, events and presentations.
Do you prepare files for printing?
Yes. We deliver print-ready files and can coordinate printing in Kigali.
Which languages do you design in?
English, French and Kinyarwanda, with other languages on request.
Do you use stock or AI images?
No. We use your photos or our own, taken with consent.
How much does design cost?
It depends on the number of pages or graphics and the timeline. Send a short brief and you will receive a clear written quote within two working days. No work starts before you approve it.
Another question? Ask us on WhatsApp
Guides
Read before you start
Work with us
Ways to work with us
- 01
Fixed-scope projects
A film, photo story, report or campaign with a defined brief, timeline and deliverables.
- 02
Monthly or quarterly retainers
A dedicated storytelling partner for ongoing content, visibility and social media.
- 03
Framework agreements
Call-off support for organisations with recurring documentation needs.
- 04
Event & campaign packages
Conferences, launches and campaigns covered from start to finish, with edited photos shared live, session by session.
- 05
Local production support
Research, locations, crews and logistics for international agencies filming in Rwanda.