Privacy & data protection policy

This Privacy & Data Protection Policy explains how TrueStory Africa Ltd collects, processes, stores and protects personal information.

Personal information refers to any information that can identify an individual directly or indirectly.

By using this website, contacting us or engaging our services, you agree to the terms of this policy.

Information may be collected when:

• You visit this website
• You complete a contact form
• You request a quotation
• You communicate with us
• You submit project materials
• You book meetings
• You interact with our social media pages
• You watch embedded videos or multimedia content

The company is responsible for determining how and why personal information is collected and processed through this website and related services.

We may collect the following categories of information:

Personal information

• Full name
• Email address
• Phone number
• Address where applicable
• Company or organisation name
• Position or job title

Project & service information

• Project briefs
• Production requirements
• Scripts and concepts
• Uploaded files
• Client feedback
• Billing details

Technical information

• IP address
• Browser type
• Device type
• Operating system
• Time and date of website access
• Website pages visited
• Website interaction data

Communication information

• Emails
• WhatsApp messages
• Social media messages
• Meeting notes
• Call records where necessary for project purposes

Information may be collected:

• Through website contact forms
• Through direct communication
• Through cookies and analytics tools
• Through newsletter subscriptions
• Through embedded media platforms
• During project collaboration
• Through online meetings and consultations
• Through social media engagement

Information may be used for:

• Responding to enquiries
• Providing quotations and proposals
• Delivering photography and video services
• Documentary production
• Communication consultancy
• Project management
• Scheduling meetings
• Client relationship management
• Improving website functionality
• Analytics and website performance
• Legal and accounting compliance
• Security and fraud prevention

TrueStory Africa Ltd does not sell personal information to third parties.

Newsletter

If you subscribe to our newsletter, we keep your email address, your first name if you give it, and your preferred language to send you our new guides once a week. Our email provider processes this information on our behalf. Every email includes an unsubscribe link, and you may ask us to delete your information at any time.

Website assistant

If you use the assistant, the question you type is sent to Anthropic, our AI provider, only to produce an answer. We do not store your questions or use them to identify you. Please do not type sensitive personal information.

TrueStory Africa Ltd processes information only where necessary for:

• Communication and client engagement
• Service delivery
• Legal obligations
• Security and fraud prevention
• Legitimate business operations
• User consent where applicable

This website may be hosted by external hosting providers.

Website-related information may be processed through secure hosting servers. This may include:

• IP addresses
• Technical server logs
• Contact form submissions
• Website analytics data

Hosting providers process information only as necessary to maintain website performance, security and functionality.

This website may use cookies and similar technologies.

Cookies are small files stored on a user’s device to improve website functionality and user experience.

Cookies may be used for:

• Essential website functionality
• Security
• Analytics
• Performance measurement
• User preferences

Users may disable cookies through browser settings. Some features of the website may not function properly if cookies are disabled.

The website server may automatically record technical information including:

• Browser type
• Operating system
• Referrer URL
• Date and time of access
• Pages visited
• IP address

This information helps maintain website stability, monitor performance and improve security.

Analytics tools may be used to understand website usage and visitor engagement.

Analytics may help us understand:

• Website traffic
• Popular pages
• User engagement
• General geographic trends
• Website performance

This information is used only for operational and improvement purposes.

This website may include embedded content from:

• YouTube
• Vimeo
• Instagram
• LinkedIn
• Other multimedia platforms

Third-party platforms may collect information according to their own privacy policies when users interact with embedded content.

TrueStory Africa Ltd does not control third-party privacy practices.

TrueStory Africa Ltd may use:

• Google Meet
• Zoom
• Microsoft Teams
• WhatsApp
• Email platforms

These services may process:

• Names
• Email addresses
• Meeting duration
• Shared files
• Technical connection data

These tools operate under their own privacy and security policies.

TrueStory Africa Ltd produces:

• Documentary films
• Photography
• Interviews
• Event coverage
• Storytelling campaigns
• Multimedia communication content

Where required, publication of content may depend on:

• Participant consent
• Institutional approval
• Client approval
• Parent or guardian consent for minors

We aim to represent individuals and communities respectfully, ethically and accurately.

TrueStory Africa Ltd takes safeguarding seriously.

Projects involving children or vulnerable individuals may require:

• Parent or guardian consent
• School or institutional permission
• Identity protection
• Additional safeguarding review

We reserve the right to refuse production or publication of content that may exploit, misrepresent or place individuals at risk.

Information may be shared only where necessary with:

• Hosting providers
• Payment providers
• Technical service providers
• Legal or regulatory authorities
• Approved project collaborators

Personal information is never sold for advertising or marketing purposes.

Some third-party services used by TrueStory Africa Ltd may process information outside Rwanda.

These services may include:

• Google services
• Meta platforms
• Vimeo
• YouTube
• Zoom
• Microsoft services

By using this website or related services, users acknowledge that information may be processed internationally according to the policies of those providers.

Information is stored only for as long as reasonably necessary.

Data may be retained for:

• Project management
• Communication history
• Legal obligations
• Accounting and tax purposes
• Archive and portfolio purposes

General enquiry records may be retained for up to 24 months.

Archived production files and backups may be retained for up to 12 months unless otherwise agreed in writing.

Financial and contractual records may be retained for periods required by applicable laws and regulations.

TrueStory Africa Ltd takes reasonable technical and administrative measures to protect information from:

• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure

Security measures may include:

• Password protection
• Secure storage systems
• Controlled access
• Trusted third-party platforms

No online platform can guarantee complete security.

This website may use SSL encryption to help protect information transmitted between users and the website.

Secure websites can typically be identified by:

• “https://” in the browser address
• A lock icon in the browser window

All photography, videos, documentaries, branding materials, written content, graphics and creative assets published on this website remain the intellectual property of TrueStory Africa Ltd unless otherwise stated.

Users may not reproduce, redistribute, download, modify, edit, republish or commercially use website content without written permission from TrueStory Africa Ltd.

TrueStory Africa Ltd values authentic storytelling and responsible creative production.

We never use AI-assisted tools in a way that misrepresents real individuals, communities, documentary situations or factual events.

Users may:

• Access personal information
• Correct inaccurate information
• Request deletion of information
• Withdraw consent
• Ask how information is used
• Object to certain forms of processing where applicable

Requests may be sent to:

hello@truestoryafrica.com

Users may withdraw previously provided consent at any time by contacting:

hello@truestoryafrica.com

Withdrawal of consent will not affect lawful processing carried out before withdrawal.

TrueStory Africa Ltd is committed to improving accessibility and user experience for all website visitors.

We continue to work towards making our digital platforms more accessible and inclusive.

This website may contain links to external websites and platforms.

TrueStory Africa Ltd is not responsible for:

• Third-party privacy practices
• External website content
• External services or policies

Users access external platforms at their own discretion.

TrueStory Africa Ltd does not guarantee uninterrupted availability of the website.

Access may occasionally be suspended for maintenance, updates, technical issues or security reasons.

Information may be processed or retained where necessary to:

• Comply with legal obligations
• Resolve disputes
• Enforce agreements
• Maintain accounting and business records
• Protect legal rights

This Privacy & Data Protection Policy shall be governed by the laws of the Republic of Rwanda.

This Privacy & Data Protection Policy may be updated periodically.

Updated versions will be published on this page with a revised effective date.