REC · Graphic design & publications
Brand identity design
Logos, brand guidelines, templates and event branding that make every product look like you.
An online service for organisations worldwide, from our studio in Kigali, Rwanda.
In short
A brand identity is the logo, colours, type, photography style and rules that make everything you publish recognisable. TrueStory Africa designs brand identities and guidelines, stationery, report and slide templates, and event branding such as backdrops, banners and badges.
01 · What is included
Brand identity design
- Logo and visual identity
- Brand guidelines
- Stationery and email signatures
- Report, slide and social media templates
- Event branding: backdrops, banners, badges
- Brand refresh for existing logos

02 · Who it is for
Who it is for
- New organisations and start-ups
- NGOs refreshing their look
- Programmes needing a sub-brand
- Events and conferences
03 · Typical timeline
3–6 weeks for an identity and guidelines.
Every timeline is agreed in writing in the quote.
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Rated 5.0 by our clients on Google
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Read all reviews on GoogleLet’s plan something similar
Share your dates, location and goals. We will reply within a few hours and send a clear written quote within two working days.
- 01Your brief
- 02A short call
- 03Written quote
No work starts until you approve the quote.
Or email hello@truestoryafrica.com · +250 780 355 911
Trusted by UNICEF, WHO, UNESCO, UNAIDS, ILO, JICA and Rwanda’s Ministry of Health
04 · Related services
Related services
05 · Questions
Questions people ask
What is included in brand guidelines?
Logo use, colours, typography, photography style, layout examples and templates, so anyone can apply the brand correctly.
Can you refresh our existing logo?
Yes. We can modernise a logo while keeping what people recognise.
Can you brand our conference?
Yes. Backdrops, banners, badges, programmes, slides and social media graphics in one look.
Work with us
Ways to work with us
- 01
Fixed-scope projects
A film, photo story, report or campaign with a defined brief, timeline and deliverables.
- 02
Monthly or quarterly retainers
A dedicated storytelling partner for ongoing content, visibility and social media.
- 03
Framework agreements
Call-off support for organisations with recurring documentation needs.
- 04
Event & campaign packages
Conferences, launches and campaigns covered from start to finish, with edited photos shared live, session by session.
- 05
Local production support
Research, locations, crews and logistics for international agencies filming in Rwanda.